The Agent · Weekly intelligence report

This is what lands in your inbox every Monday.

Every other part of your practice can hear patients. Until now, your website couldn't. The Agent answers them day and night, then sends you what they asked for, what it was worth, and what they wanted that you don't offer yet. This is a real week, anonymised.

Open the report Start The Agent — £125/mo

6 pages · PDF · a pharmacy group on the south coast, week of 5–11 October 2026 · names removed, patients paraphrased

Three things the website heard this week

None of them show up in analytics. Patients don't click for what you don't offer. They ask.

FamiliesPatients want to book together. The calendar takes one person at a time.
DeliveryTwo people asked for medicines delivered to a parent. The practice doesn't offer it.
MidnightA third of the week's questions arrived while the doors were shut.

Page two of every report · what it was worth

At this fortnight's rate, one practice sees around £50,000 of patient enquiries a year.

Two practices, £3,900 of estimated opportunity in two weeks, priced from their own lists at a middle figure, never the highest. Halved per practice and taken across a year. A run rate from real weeks, not a forecast.

The annual picture · per practice

£995
The Agent, for a year
£50,000est.50×
of patient enquiries a year

Three revenue streams you're not catching

The questions a website can't answer are the ones worth the most.

Your PracticeTue 13 Oct · 10:36

We're a family of three going on safari in South Africa. Do we need malaria tablets, including for our young son?

Yes. For a safari in South Africa, all three of you will need malaria protection, with a child's dose for your son, and a travel consultation covers the rest of the itinerary. Shall I take your details so the team can book all three of you, or would you rather book online?

Three travellers, one enquiry, about £870 at the practice's own prices. The booking page takes one person at a time.

Groups and families 13 people

Four group enquiries, thirteen people, around £2,000. In two weeks.

A family of three going on safari. A couple heading to Singapore. A family booking flu jabs together. Every one came to The Agent because the booking page takes one person at a time.

Groups are the highest-value patients both practices have, and the one kind their calendars can't take.

Your Practice23:35

I'm at risk of needlestick injury at work. I need Hepatitis A/B and tetanus vaccines urgently for occupational health. Can I start immediately?

I can help with that tonight. For occupational health we run the hepatitis A and B course with tetanus, and the first appointment can be as soon as tomorrow. Leave your details and the team will confirm your first slot first thing.

Qualified for the occupational health pathway. Urgent appointment booked. Three-vaccine course started.

Occupational health 11:35pm

Needlestick injuries. Urgent, after hours, and nowhere on the website.

A three-vaccine occupational health course, booked at 11:35pm. The website had no page for it.

Urgent, high value, and gone to whoever answers first.

From the reportNot on the website
  • Blister packs and home deliverya parent nearby · repeat prescriptions
  • Pneumonia vaccineasked for by name
  • Malaria tabletsadults and a young child
  • Private blood test panelswhat does a health MOT cover?
  • Repeat prescriptionsa second patient
  • Testosterone first assessmentwhat does it cost?
Wanted, not offered 8 services

Eight services patients asked for by name. Neither practice lists them.

Home delivery for a parent. Blood test panels. Malaria tablets for a child. STI tests. Each one a patient ready to pay, who left without.

You don't find these in analytics. Nobody searches for a service you don't offer. They ask.

Six months on one practice

Two weeks is a snapshot. Six months is a direction.

434Real conversations in six months
~109Typed their name, phone and email to book
37%Arrived in the evening, overnight or at the weekend
61Conversations in September, the busiest month yet

What the report found

Blood tests, asked for by name 4 22 Four conversations in April, 22 across the summer. Patients named the panels they wanted and the site had little to say about them. A service page with the demand already queued.
Asked for a weight-loss tablet, not a jab 7 Weight loss is the biggest topic on the site. Since May, seven patients asked for the pill by name. A stocking decision, made from what patients typed.
People across two Umrah group enquiries 8 A group of four and a family of four, both in September, both asking what it costs together. Group bookings are the highest-value enquiries a practice gets, and the report names them.

Publish, then watch

0 5

India enquiries after the India pages went live

1 14

Testosterone questions after the guides went live

India pages published 30 June. Testosterone guides, mid-August. The enquiries followed.

How this gets you quoted by AI

One patient asked at 11:35pm. Here's where the question went.

  1. 01
    23:35

    A patient asks

    Needlestick injury. Urgent. The Agent answers and books the course.

  2. 02
    The gap

    It's in Monday's report

    High value, after hours, and no page on the website. Flagged in the patient's own words.

  3. 03
    Published

    A page gets written

    "Needlestick injury vaccines: what you need and how quickly you can start."

  4. 04
    AI Overview

    AI quotes it

    The page ranks for occupational health vaccine queries. The next patient finds you first.

Every question The Agent hears can go round the same loop. The questions become pages. The pages get quoted. The quotes bring patients, who ask new questions.

Yours, every Monday

Built from every conversation on your own website. Starting the week you switch it on.

Start The Agent — £125/mo Turn the questions into pages: The Playbook

£125 a month, or £995 a year. Two weeks of enquiries above were worth nearly four times that. Read the sample report.