The AI Search Playbook · £995 one-time

The System That Gets Your Practice Named by AI.

The exact method Ealing Travel Clinic ran to be named in Google's AI Overviews across London — packaged for you to run yourself. First results in weeks. No ad spend.

One-time payment. Personal implementation guarantee. Runs on your own Claude subscription.

WhatsApp message from Sachin Mehta, Ealing Travel Clinic

Sachin Mehta, Ealing Travel Clinic — 11:48, the morning an IVF clinic called about Zika testing.

Already happening to

Google gave patients ten links. AI gives them three names.

Slinic Private clinic On track for high six figures in sales. A quarter of sales now start in ChatGPT, Claude or Perplexity.
Medihub Pharmacy group Around 400 new weight-management patients a year across the group. Travel bookings growing month on month. Ealing Travel Clinic Travel clinic On track for high six figures this year. Named in Google AI Overviews across London — six weeks, £0 ad spend.

Every practice live is being recommended by AI, for services they'd never ranked for to patients who'd never heard of them

Superior Pharmacy Carousel LogoEaling Carousel LogoSouthdowns Pharmacy LogoUntitled design (3)

The Evidence

Not rankings. Recommendations.

These are live Google AI Overviews for London searches. Ealing Travel Clinic isn't one of ten links beneath the answer — it's named inside it, beside clinics established for decades. This is what the Playbook builds. Every one can be checked right now.

The full Ealing evidence page
chikungunya vaccine london

AI Overview

You can get the chikungunya vaccine in London at specialised travel clinics like Ealing Travel Clinic, Fleet Street Clinic and London Vaccination Clinic.

Cited ealingtravelclinic.co.uk

hpv vaccine price london

AI Overview

Private HPV vaccination (Gardasil 9) in London typically costs between £150 and £325 per dose — Ealing Travel Clinic from £150.

Cited ealingtravelclinic.co.uk

whooping cough vaccine london

AI Overview

Free via the NHS, or privately through travel and health clinics like Ealing Travel Clinic or London Vaccination Clinic.

Cited ealingtravelclinic.co.uk

Live Google AI Overviews, captured and dated.

The Method

The System Behind Seven Figures of Patient Revenue

Four steps. The same ones Ealing, Superior and Puri ran — now named by ChatGPT, Claude and Google ahead of national chains. This is how it works.

25%
Of Slinic's sales now start in ChatGPT, Claude or Perplexity
3
AI platforms our clients are named in — ChatGPT, Claude, Perplexity
6 weeks
To Ealing Travel Clinic's first Google AI Overview
50+
Healthcare practices running the method
01

Find the questions patients are already asking.

Right now, someone in your area is typing a question into ChatGPT about a vaccine, a test, a treatment they're too embarrassed to ask their GP about. Someone is answering it and getting the booking. Step one finds those exact questions, in the words patients use, at the moment they're ready to act.

Right now, someone in your area is typing a question into ChatGPT about a vaccine, a test, a treatment they're too embarrassed to ask their GP about. Someone is answering it and getting the booking. Step one finds those exact questions, in the words patients use, at the moment they're ready to act.

02

Build the content that books them before they call.

A pillar for every service, clusters beneath it for every question — in the formats AI platforms trust and patients actually read. Ealing's pages hold a reader for over six minutes. That's how an IVF clinic found them through a single article and started referring.

Sachin didn't close the IVF clinic. ChatGPT did. An IVF referral coordinator typed a question about Zika virus testing. ChatGPT read Sachin's content, decided he was the specialist, and recommended him. She clicked. She read. She picked up the phone.

03

Make it readable by humans and AI at once.

A well-written page an AI can't parse doesn't get cited. Entity structure, schema, citation density — the formatting that makes ChatGPT, Claude and Google AI Overviews pull from your page instead of your competitor's. Not technical for its own sake. The difference between existing and being recommended.

A well-written page an AI can't parse doesn't get cited. Entity structure, schema, citation density — the formatting that makes ChatGPT, Claude and Google AI Overviews pull from your page instead of your competitor's. Not technical for its own sake. The difference between existing and being recommended.

04

Get indexed. Appear. Know the moment it happens.

Get indexed. Appear. Know the moment it happens. Standard publishing waits weeks to be crawled. You cut that window, then watch every AI platform, so you see the exact moment your practice is recommended and know what to publish next to compound it.

Standard publishing waits weeks to be crawled. You cut that window, then watch every AI platform, so you see the exact moment your practice is recommended and know what to publish next to compound it.

The System

What Ealing, Superior, and Slinic Actually Used. Now Yours.

The same system. Used across three practices. Now generating five figures monthly, £500k annual revenue, and £99k from a single service. Fully automated. Yours today.

Built with Claude

Everything You Get

It remembers where it left off. It knows your services, your pricing, your compliance requirements. You don't explain yourself every time. You just approve what it produces and let it run.

This isn't a watch-and-hope course. We set up a dedicated Cowork Project on your computer for you — your clinical knowledge base loaded, your content system configured, your practice instructions written in before you run a single task — then five short modules and the monthly calls show you exactly how to run it. Every week, Claude works through your content autonomously inside that workspace: writing, structuring, publishing directly to your site.

What's Inside — 01

The Pillar Domination Framework™

The exact architecture. Not a summary. The full system.

Every content structure, every topic cluster, every entity relationship we run across 50+ live practices. One broad authority pillar, four supporting clusters, internally linked the way AI models actually read as expertise. The same framework that put Ealing above Boots in six weeks — mapped step by step, ready to deploy.

What's Inside — 02

The Full Engine. Installed In Your Workspace.

The complete system, wired up and ready — not a blank prompt box.

The entire content engine pre-loaded into your Cowork Project and connected to your clinical knowledge base. A systematised, repeatable workflow that produces the same standard every time. You don't start with a blank page. You start with the finished system.

What's Inside — 03

Pre-Built Healthcare Knowledge Base

GPhC, GMC, GDC and CQC aware. Before you write a word.

The verified clinical knowledge base we use across every practice — vaccines, services, destinations, compliance rules. Real pharmacists. Real GPhC numbers. Real prices. Nothing invented. Your Cowork Project starts from a foundation that took months to build. You inherit it on day one.

What's Inside — 04

The AI Visibility Method

Know where you stand — and exactly what to publish next.

A structured repeatable process for checking whether you're being recommended across ChatGPT, Claude, Perplexity, and Google AI Overviews. You test the questions that matter to your practice, see where you're named, and know the next move to compound it.

What's Inside — 05

Direct-To-Site Publishing

It doesn't hand you content. It publishes it.

The engine connects straight to your WordPress. Drafts written, featured images set, SEO meta written, schema injected — on your site, in your voice. Everything lands behind a human sign-off gate. You approve before the world sees it. Full automation. Zero loss of control.

What's Inside — 06

Monthly Strategy Calls + Lifetime Access

The system evolves. Your access doesn't expire.

Monthly calls with Drew — small group, direct access, not a webinar you watch from the back.. Every session covers what's shifting across the AI platforms and exactly what to do about it. You stay ahead because you're in the room where it's being figured out. Lifetime access across one practice or fifty, no per-seat fees, no expiry. Ealing spent £995. Then made £198k from one service. You get the keys. Forever.

Is it for you?

Built for the practice that will run it. Not for the one that won't.

It's for you if you have

  • An independent pharmacy, clinic or private practice in the UK
  • A website you control and can publish to
  • Two to three hours a week for the first six weeks
  • Services patients actually search for — vaccines, tests, treatments, consultations
  • An owner who would rather own the system than rent an agency

It isn't for

  • A practice that wants it done for it — that's The Build
  • Anyone expecting results without publishing anything
  • A site you can't edit, or a franchise site you don't control
  • A practice with no services patients search for by name
  • Anyone looking for ads, backlinks or a quick ranking trick

If you're the second column, The Build does it for you — by application. If you're not sure, run the free AI report first and see where you stand.

In their words

Two messages. Nobody was asked to send them.

WhatsApp, 11:48 — the morning an IVF clinic called about Zika testing

“An IVF clinic found my content on Zika testing and started sending patients. A school enquired about vaccinating 200 students. None of that came from ads.”

Sachin Mehta
Travel Clinic Director, Ealing Travel Clinic

WhatsApp, 11:48 — the morning an IVF clinic called about Zika testing

See the Ealing evidence

“Over 400 new weight-management patients a year across the group — and it's now driving revenue across our other services too.”

Emjad Dubaissi
Medihub

Verified LinkedIn recommendation · May 2026

YOUR TURN

An IVF Clinic Called. Then a School Asked About 200 Students. Your Turn.

Every month you don't own your results, someone else does. The moment you stop paying, they switch them off. This is different. One purchase. One system. Yours forever

  • The exact content architecture that got Ealing to #1 in Google AI Overviews, built into your workspace and ready to run.
  • One hands-on setup session included , we configure your private AI workspace together. Your team learns to replicate it across every additional site.
  • Pre-built clinical knowledge base , GPhC and GMC compliant. Real services, real prices, real compliance. Nothing invented.
  • Monthly calls with Drew, small group, direct access. Every session covers what's shifting and exactly what to do about it.
  • One practice setup included. The system you build is yours to duplicate — one site or fifty, no per-seat fees, no expiry.
  • You're not doing this alone. We set it up together. Your team leaves knowing exactly how to run it.

You Stay In Control. Always.

Nothing goes live without you — every piece lands behind a human sign-off gate, and you approve before the world sees it. The system draws only from your verified clinical knowledge base: real sources, real numbers, nothing invented. Full automation. Zero loss of control.

“An IVF clinic found my content on Google AI overviews for Zika test london and started sending referrals A school enquired about vaccinating 200 students. None of that came from ads”

“Drew builds pharmacy growth engines. I trust him because he understands both pharmacy and digital, that's rare to find.”

“Slinic is on track for high six figures in sales, and is being recommended by ChatGPT. About 25% of sales are coming from AI.”

Make AI Search Your Next Revenue Channel

The Playbook

£995

ONE TIME · OWNED FOREVER

Ealing spent £995. An IVF clinic called. Then a school enquired about 200 students.

Personal Implementation Guarantee — follow the steps, get stuck, and Drew walks you through it one-on-one.

Choose up to 5. We build your knowledge base around your selections.

You've selected 5 services. Remove one to make a change.

Included in your onboarding

Not sure? Make your best guess for now. During onboarding we'll research exactly what patients in your area are searching for across AI platforms — and we'll confirm or refine your selections based on real keyword data before we build anything.

Every practice live right now started on this exact page.

One-time payment to us — you own it forever. Runs on your own Claude subscription (~£17/mo), which we set up for you in Module 1. That's the only ongoing cost.

Payments processed securely via Stripe.

The practices that moved first are six months ahead. That gap doesn't close.

No Surprises

Questions You're Asking

We set it up with you. Module 1 is a hands-on session, we get into your workspace together, configure everything around your practice, and your team leaves knowing exactly how to run it. No technical knowledge required. If you can approve a document and click publish, you can run this system.

Ealing: named in Google AI Overviews within 6 weeks. Superior: first ChatGPT booking within 48 hours of publishing. FluClinic2You: outranking Bupa and Boots across three AI platforms in four weeks. Timelines vary by specialism and how quickly you publish. What we can tell you is that every practice currently live is generating enquiries they didn't have before.

Claude builds the content. You review it and publish. Most practices spend 20–30 minutes a week on the system once it's configured. The engine runs. You approve. That's it.

This is exactly what the monthly calls are for. When ChatGPT updates, when Google shifts, when Claude changes how it cites content — you'll know what to do before your competitors have even noticed. The practices on the monthly calls are always six months ahead. The ones who aren't are always catching up.

Yes. One purchase. The system is yours to deploy across one practice or fifty — no per-seat fees, no additional licences. We set up the first workspace together in Module 1. Your team replicates it across every additional site.

You can, the done-for-you build is available by application. But if you want to own the system outright — no ongoing agency fees, no dependency, no monthly invoice — this is built for that. The practices running the Playbook aren't paying us every month. They own the infrastructure. That's a completely different commercial position.

The £995 is the only payment you make to us, one time, lifetime access, no subscription or upgrade fees. That includes the full setup: we configure your entire workspace together — knowledge base, Cowork Project, content engine, all of it. Yours forever. The only ongoing costs are Claude (~£17/month, paid to Anthropic not us) and a small image generation credit (~a few pence per image). Both are set up in Module 1. That £17/month is the only thing standing between you and a system that replaces what agencies charge thousands a month to deliver.

Ealing. Superior. FluClinic2You. Southdowns. Fifty practices live and generating enquiries they didn't have before. That's the only evidence that matters.We don't offer refunds. Not because we're protecting ourselves. Because we've never needed to. If after the setup something isn't working, we come back, we diagnose it, and we fix it. We've never had to. But we will.

We get into your workspace together — you share your screen, we configure everything around your practice in real time. Your services, your pricing, your clinical protocols, your compliance requirements — all loaded in before you run a single session. You leave the call with a fully configured system and the knowledge to run it every week. Your team can replicate the same setup across any additional sites.

Ready to get on the shortlist?

Get The Playbook — £995
The AI Search Playbook£995 · one-timeBuy The Playbook