Miles Pharmacy · Pharmacy and travel clinic · Ewell, Epsom
One pharmacy in Ewell, NHS and private. We built a site that answers the question, shows the times and takes the booking, on Booked, our own booking platform.
Booking, a patient portal and 26 clinical tools, on our own platform.
The brief
Local pharmacy is a convenience decision. Patients want to know if you do it, what it costs, when you can see them and whether you are open now. Miles needed all four answered before anyone picks up the phone.
What we built
01The first screen
Choose a service and a preferred date and the site finds the available times; the team confirms the appointment. The bar above says live whether the pharmacy is open right now, and My bookings is one tap away.
Why it sellsRemoving the phone call removes the drop-off.
02My bookings
Patients sign in with an email link, no password. The next appointment comes first, with what to bring; rescheduling and cancelling are theirs to do. Beneath it, “Book in minutes. You’re already registered.”: every service with its price, its length and the next free day, a patient’s own words and a See times button.
Why it sellsEvery sign-in shows a registered patient the rest of the pharmacy. The cards are the same for everyone, so nothing is chosen from their health information.
03The router
Planning a trip, feeling unwell, looking after your health, or not sure. NHS Pharmacy First is explained condition by condition, with the eligible ages drawn as bars.
Why it sellsPatients sort themselves in one glance, and the free NHS service sells the private ones.
04The travel clinic
Thailand, India, Pakistan, Vietnam, Costa Rica, Sri Lanka. Each guide sets out the vaccines a trip usually needs, where the malaria risk actually is and what it tends to cost.
Why it sellsTravellers search by country. Each guide is built to be the page that answers them.
05The Health Hub
Every guide names who reviewed it, their registration and the date, written for Ewell and Epsom.
Why it sellsNamed clinical review is the trust signal Google and AI platforms look for in healthcare.
06The video library
Short answers on camera to the questions travellers ask, from malaria tablets for Kenya to yellow fever timing.
Why it sellsVideo answers what a page can’t, and almost no independent pharmacy makes it.
07The visit
A map, routes by car and train, opening hours and what to know before you set off.
Why it sellsLocal searches end in a visit. The page plans it.
Under the hood
A bespoke theme with its own booking journey, patient portal, search and clinical tools, written for Miles and running on Booked, our own booking platform. Every item below is in the site’s code.
01 · 9 features
A patient books the right service at the right time without picking up the phone.
02 · 8 features
Patients manage their own appointments, and every visit shows them what else the pharmacy does.
03 · 6 features
Patients get a real answer on the page, and every answer ends at a booking or the right NHS route.
04 · 5 features
What patients type becomes the next page, without handing their words to Google.
05 · 4 features
A local search ends in a visit, so the site plans it.
06 · 5 features
Built the way a health business should be.
The booking platform
Booked is our own booking platform for WordPress. It runs the diary, the questions, the payments and the follow-ups on Miles, and it’s sold to pharmacies, clinics and studios across the UK.
See Booked at trybooked.co
Routes each person to the right service, or stops them with your message. Answers are receipt-signed so they can’t be altered before booking.
Per-service questions that flag or block, and required uploads such as a passport, kept against the person.
A deposit or the full price, Apple Pay and Google Pay, cards on file for the balance or a no-show, refunds in one click.
Families booked together, courses of visits, same-visit bundles and prepaid passes.
Email and SMS sequences that check at the moment of sending whether someone has already rebooked.
The full trail of every step reached and every answer given. Chase them, or book them in with one click.
Who is booking right now, and whether people give up on availability, the form or the price.
In the browser, nothing to install, with AI-written notes for the clinician to check.
A freed slot is held for the person offered it, and claimed by secure link.
Passwordless sign-in, with appointments, documents, cancel and reschedule each a switch. It powers Miles’s My bookings.
Encrypted at rest, never in the media library, every view logged.
Google and Outlook calendars kept in step, and one Purchase per booking sent to Google Ads, Meta and GA4.
On the site
The Build · By application
Every build is scoped to your services and your market. A conversation first, a build second.
