Slinic · Online weight-loss clinic · Founder-led
Founded by pharmacist Shadeia Younis to take on Boots, Asda and the big online clinics. We built the site that wins the comparison, and the clinic behind it: 50 custom modules from assessment to dispatch.
The site that wins the comparison, and the clinic behind it.
The brief
Online weight loss is the most competitive market in UK healthcare. Patients compare several providers before they buy, and more of that comparing now happens on ChatGPT. Slinic needed a site that does the comparing for them, then keeps the patient after the first order.
What we built
01The first screen
New patients, reorders and people switching from another provider each get their own route from the hero. Nobody has to read a page written for someone else.
Why it sellsSwitchers are the warmest buyers in weight loss. They get a door with their name on it.
02The comparison
Sixteen things a patient actually weighs, from monthly clinical reviews to fixed pricing and a named clinical team, answered in one table.
Why it sellsThe comparison a patient would otherwise go elsewhere for happens on Slinic’s own page.
03The calculator
Enter a starting weight in kilos or stones and the projection updates as you drag, with the clinical caveat printed beside it rather than hidden in a footnote.
Why it sellsA personal number converts better than a promise.
04The tools
A Performance Tracker with nine health calculators, a meal and exercise plan library, and links out to the Slinic Kitchen and Gym apps. Reasons to come back between orders.
Why it sellsIn weight loss the value is in the months after the first order. Every tool is a reason to come back.
05The clinical check
New patients take the full clinical assessment, with BMI worked out as they go. Existing patients take a shorter reorder check-in. The pass or fail decision is made on the server, not in the page.
Why it sellsSafe prescribing is the whole business. A check that can’t be gamed protects the licence and the revenue.
06The library
Getting started, treatment guides, side effects, nutrition, cost and eligibility, comparisons. Each one a set of questions people ask AI before they buy.
Why it sellsBuilt to be the source ChatGPT and Google quote, not one of ten blue links.
Under the hood
Fifty custom modules and two custom plugins on WordPress and WooCommerce, written for Slinic. Every item below is in the site’s code.
01 · 10 features
Nothing on the way to checkout gives a patient a reason to stop.
02 · 6 features
Clinical decisions take seconds, and the money follows them automatically.
03 · 6 features
The team runs the clinic from one screen, without a developer.
04 · 7 features
Abandoned orders and lapsed patients come back on their own, and the site shows which.
05 · 7 features
The compliance questions a regulator asks are already answered in code.
06 · 4 features
Ads are measured on revenue without telling Google or Meta what anyone bought.
On the site
The Build · By application
Every build is scoped to your services and your market. A conversation first, a build second.
